Your B2B reputation dictates your ability to shorten long sales cycles....

https://edwinxrml916.lucialpiazzale.com/how-do-i-make-sure-branded-search-results-tell-the-right-story

Your B2B reputation dictates your ability to shorten long sales cycles. Prospective buyers actively vet your brand on G2, Clutch, and LinkedIn before they ever speak to a sales rep