When your business information is scattered or incorrect across the web, Google...

https://iris-wiki.win/index.php/What_is_NAP_and_What_Counts_as_a_Citation%3F_The_No-Nonsense_Guide

When your business information is scattered or incorrect across the web, Google loses confidence in your location. Getting your NAP—Name, Address, and Phone—consistent across every directory tells search engines your business is legitimate