When SaaS pricing shifts, it’s common to see a 31% drop in conversions, but...

https://www.emergbook.win/when-saas-companies-adjust-pricing-they-often-face-a-tricky-tradeoff-a-31

When SaaS pricing shifts, it’s common to see a 31% drop in conversions, but don’t let that scare you off. Often, the revenue lift can reach 22% because each new customer pays more