We no longer tolerate waiting. Users expect instant entertainment that respects...

https://tiny-wiki.win/index.php/What%E2%80%99s_the_easiest_way_to_tell_if_an_app_cares_about_mobile_UX%3F

We no longer tolerate waiting. Users expect instant entertainment that respects their time. Fast loading is the baseline, and frictionless mobile payments turn interest into action. If your app makes users wait, they will bounce. Keep it simple.