Waiting for an app to load is a failure. Users demand personalization that...

https://www.bookmarking-presto.win/patience-is-gone-if-your-app-isn-t-ready-the-second-they-open-it-you-ve-lost

Waiting for an app to load is a failure. Users demand personalization that learns their taste instantly. When they pay, mobile payments must be one tap. If you add friction, they will leave. Convenience isn't a bonus anymore