Using content marketing to recruit top talent: how a single meme taught me to hire smarter

https://thinkingoutsidethesandbox.ca/how-to-make-sure-you-buy-and-install-the-best-sliding-windows/

I used to think hiring was all about job boards and recruiting events. Then one afternoon I made a meme that got shared by our engineering team and suddenly four senior developers showed up in our applicant queue