Users now view friction as a design failure. We expect fast loading times...

https://www.paste-bookmarks.win/we-ve-moved-past-the-era-of-waiting-users-treat-apps-like-basic-utilities-if

Users now view friction as a design failure. We expect fast loading times because patience is gone. If an app doesn’t nail personalization immediately, we simply bounce. Today’s entertainment must be seamless, because every extra tap is a reason to quit.