Today’s shoppers aren't just clicking buy. They are playing detective because...

https://nova-wiki.win/index.php/Beyond_the_Buy_Button:_Why_Product_Specs_Alone_Aren%27t_Enough_to_Convert

Today’s shoppers aren't just clicking buy. They are playing detective because they have endless options and limited patience. They scour mobile sites for social proof and clear pricing before committing to a purchase