To get more from Google Ads, agree on goals first. Set up tracking before spend...

https://www.pure-bookmark.win/get-better-results-from-a-google-ads-agency-by-agreeing-on-shared-objectives

To get more from Google Ads, agree on goals first. Set up tracking before spend grows. Check if leads are good, not just many. Test one change at a time, keep notes, and use the results to choose the next step with your agency together.