SEO retainers usually top out at 30% margins because they’re tied to human...

https://wiki-tonic.win/index.php/Why_Do_SEO_Agency_Retainers_Feel_Capped_at_30_Percent_Margin%3F

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.