search intent optimisation

https://future-wiki.win/index.php/Why_technical_SEO_Brisbane_businesses_need_more_than_a_plugin

Search intent optimisation means shaping your content to match what people actually want when they type a query. Instead of just stuffing keywords, you ask why they're searching—whether to learn, buy, compare, or go somewhere—then give the exactly right answer. It makes your site more helpful and less frustrating.