How HTTPS, Zero-Click Search Behavior, and Trust Signals Put More Jobs on Your Calendar
https://xn--se-wra.com/blog/how-a-1-2m-roofing-company-stopped-chasing-storms-and-built-predictable-leads-from-google-10411
Why this list matters to contractors: real booking wins, not vanity traffic If you run a contracting business — plumbing, HVAC, roofing, or remodeling — your website should do one thing well: turn strangers into booked jobs