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1. Exactly right about the 34% CTR drop. We’ve been seeing similar numbers with our clients, especially in competitive niches. Curious though, did the article mention how ad fatigue plays into this? We found rotating creatives more frequently helps a bit.

https://technivorz.com/is-chasing-traffic-holding-you-back-turn-page-views-into-measurable-outcomes-in-90-days/

1. Exactly right about the 34% CTR drop. We’ve been seeing similar numbers with our clients, especially in competitive niches. Curious though, did the article mention how ad fatigue plays into this? We found rotating creatives more frequently helps a bit