lead value calculation

https://kilo-wiki.win/index.php/When_Does_SEO_Pay_Off%3F_A_Practical_SEO_Breakeven_Analysis_for_Real_Businesses

Lead value calculation is basically figuring out how much each potential customer is worth to your business, not just from their first purchase but over their entire relationship with you. It helps sales and marketing teams prioritize their efforts, focusing on leads that are more likely to convert and bring in higher revenue, so you're not wasting time on dead ends.