In a crowded copier market, eCopier Solutions stopped competing on specs and...

https://www.scribd.com/document/1024472974/How-Do-You-Make-Trust-Inevitable-on-a-Homepage-226966

In a crowded copier market, eCopier Solutions stopped competing on specs and started competing on peace of mind. By stripping away complex contracts in favor of a flat "$5 a day" model, they turned a confusing purchase into a simple utility