Dark data is the info companies collect but don’t use, often making up 60-80%...

https://hectorraaz187.lowescouponn.com/what-is-dark-data-management-not-the-marketing-version

Dark data is the info companies collect but don’t use, often making up 60-80% of their stored data. It matters because keeping this inactive data costs money—some businesses waste up to $2.5 million a year on storage and management