1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget?

https://techbullion.com/business-video-strategy-what-works-in-2026/

1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget? 2