1. Look, we started integrating live video into our social campaigns last quarter, and our click-through rate jumped by 35%. But truth is, measuring direct ROI beyond engagement still feels murky to me. How are you attributing sales to video content effectively?

https://www.romeo-bookmarks.win/how-australian-b2b-brands-start-making-video-that-actually-moves-the-sales-needle

1. Look, we started integrating live video into our social campaigns last quarter, and our click-through rate jumped by 35%. But truth is, measuring direct ROI beyond engagement still feels murky to me