1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes.

https://www.4shared.com/s/fw5nOGnrVku

1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes. 2